T-mobile is promoting the Sidekick Brand by sponsoring the grammy celebration tour. 

LOS ANGELES, Calif., – March 12, 2008 – T-Mobile USA, Inc. and The Recording Academy® have announced the 50th GRAMMY® Celebration Concert Tour presented by T-Mobile® Sidekick®. The tour will provide music and Sidekick fans exclusive access to a concert tour featuring a broad lineup of GRAMMY-nominated and -winning artists. The five-city tour will kick-off on April 3 in Chicago with a performance by five-time GRAMMY winner John Legend and will continue onto New York then Miami. The tour will make its final stops in Dallas and Los Angeles. Details on the scheduled performers, who will include artists in rock, pop, R&B, hip-hop, country and Latin, and the confirmed performance dates will be revealed in March via www.sidekick.com and www.grammy.com.

The 50th GRAMMY Celebration Concert Tour presented by T-Mobile Sidekick will be a unique musical experience that not only honors The Recording Academy’s extraordinary heritage, but provides music fans and Sidekick customers the opportunity to be a part of a truly exclusive concert experience.

“T-Mobile’s Sidekick fans have always been on the cutting-edge of music and entertainment, so this exclusive concert series is a fantastic way to show them our appreciation for their enthusiasm and loyalty,” said Mike Belcher, Director of Integrated Marketing, T-Mobile USA, Inc. “T-Mobile’s collaboration with The Recording Academy will deliver a special experience exclusively to Sidekick enthusiasts across the nation.”

 See the rest of the press release here.